Editorial Design
National Girls Ministries
About
The annual theme, For Such a Time, became the creative foundation for this National Girls Ministries product catalog, inspiring a visual direction that feels joyful, imaginative, and full of possibility. The goal was to create a catalog that not only showcases the year’s products, but captures the spirit of a ministry designed to encourage girls to grow in faith, discover their purpose, and step confidently into who God has created them to be.
Through thoughtful art direction and a whimsical palette of purples, greens, and blues, the brand photography brings the annual theme to life with a sense of movement, wonder, and youthful energy. The cover and interior design were created to balance playful elements with a polished, cohesive editorial aesthetic, allowing the products and photography to remain the focus while creating a memorable visual experience.
From the initial photoshoot art direction through the cover and complete interior layout, every detail was thoughtfully considered to support the heart of the ministry. The finished catalog provides an inviting, inspiring way to explore the collection while reflecting the joy, purpose, and faith at the center of National Girls Ministries.
Photography Credit: Micah Kandros
Services
Interior Layout & Design
Cover Design
Brand Photoshoot Art Direction
Client Stories
“It was an absolute joy to work with FLC on my recent branding and the design of my new book. With an eye for detail, order and beauty, Kelly created an exceptional product that clearly reflects the heart behind the brand. From the front cover to the back, Kelly's design invites readers to sit and linger a little bit longer in the beautiful space created just for them. What an honor it was to work with the very best!”
Laura Piraino, Author of At the Table with Ruth
“Franklin Lane Creative has designed our last two movie posters, and we are so pleased—especially with their professional and creative approach. They've now become our go-to team.”
Brandon Clark, TrueBrand Entertainment
“Kelly has a unique ability to not only listen but truly “hear” the client. I felt from the very beginning that she understood my message, my vision, and me on a level deeper than just the scope of my work. She then took all of it and created a stunning design that reflected me inside of my brand. I cannot recommend her enough! Anyone who brings their dream to her will be blessed and amazed at her ability to articulate their vision into reality!”
Tyler Hayes, Songs that Heal
“When I first laid eyes on the design for Grafted In Him I was overwhelmed with awe. I literally wept at the beauty and elegance that she brought forth in what should have been just another ordinary paperback book. Kelly’s work is far from ordinary. It is stunning. She has been given a rare gift to divinely conceive and design with excellence and priceless perfection.”
Galen Everhart-Clark, Author of Grafted in Him
“Kelly & Franklin Lane Creative are AMAZING! Many of our franchisees tell us they have chosen our brand over others because they love our style & design!”
Jenifer Felan, The Sweat Shack Owner
“Working with Kelly on my book was an incredible experience. Kelly is a woman of excellence, peace, joy and diligence and it was a true joy to partner with her creatively on the design of my book. She is a creative Swiss Army knife and I’m so thankful for her many giftings.”
“Franklin Lane took our design to the next level. We have received more downloads & subscribers to our podcast.”
Alex Bryant, Author & Speaker
“Our website has received more traffic & everybody compliments on the design, & how easy it is to navigate.”
Bonnie Pait, Pen FL Girls Ministries Director
“I cannot give Franklin Lane Creative enough compliments! They bring all the things you long for in a web & design company.”
Shelly E. Johnson, Recording Artist & Musician
“FLC designed my website in a way that reflects me to a T! The surest test of success—the comments I’ve received regarding the look & feel of every detail.”
Tonda Solomon, Author & Speaker
“The design of our new logo took our mission to the next level—we received so many compliments on the new logo. The package of included uses & fonts was very helpful.”
Mandy Groot
“FLC has truly helped me to shape my brand…to bring my ideas to light in ways beyond what I could have envisioned.”
Kate Magdalena, Recording Artist & Musician