About

The Great Awakening brand vision called for a light, sacred, and refined identity—designed to reflect the beauty of being the Bride of Christ. Franklin Lane partnered with Shelly to bring this vision to life through custom brand design for her single and album covers, art direction for a brand photoshoot, and a fully custom website experience.

The brand and website design embody a light, ethereal atmosphere—soft, sacred, and serene. Guided by a palette of pale blue, sage, and blush, each design choice feels intentional and reverent. Through graceful art direction and styling, the photoshoot evokes a heavenly stillness, capturing purity, devotion, and divine beauty across every frame and interface.

Photography Credit: Micah Kandros