Estd 2018
About Franklin Lane
Where refined design meets authentic purpose.
Since 2018, Franklin Lane Creative has partnered with creative entrepreneurs across the country to craft meaningful, elevated visual identities. Based in Franklin, Tennessee—a town known for its charm and creativity—we serve authors, speakers, artists, coaches, and purpose-driven small businesses who are building something that’s more than a brand. It’s a calling.
Our clients aren’t chasing trends—they’re building legacies. They care deeply about the work they do, the people they serve, and the integrity behind it all. For them, design isn’t just a visual layer—it’s an extension of their mission. A reflection of their purpose, communicated with clarity, beauty, and intentionality.
At Franklin Lane, we create high-end, custom design experiences that mirror that same level of care.
Our process is both strategic and soulful—blending timeless aesthetic sensibility with thoughtful creative direction. The result is brand design that is not only visually elevated, but rich with meaning. Polished, refined, and built to endure.
We believe luxury isn’t about excess—it’s about excellence.
It’s found in restraint, in craftsmanship, and in the way every detail is thoughtfully considered. That’s the standard we hold ourselves to in every project—from bespoke brand identities to editorial publications and custom web design.
Every element we create is purposeful. Every touchpoint is intentional.
Because your work deserves to be seen—and felt—with that same level of care.
This isn’t just design. This is the visual language of your purpose.
Let’s build something beautiful, enduring, and true to who you are.
Client Stories
“Kelly & Franklin Lane Creative are AMAZING! Many of our franchisees tell us they have chosen our brand over others because they love our style & design!”
Jenifer Felan, The Sweat Shack Owner
“Franklin Lane took our design to the next level. We have received more downloads & subscribers to our podcast.”
Alex Bryant, Author & Speaker
“Our website has received more traffic & everybody compliments on the design, & how easy it is to navigate.”
Bonnie Pait, Pen FL Girls Ministries Director
“I cannot give Franklin Lane Creative enough compliments! They bring all the things you long for in a web and design company.”
Shelly E. Johnson, Recording Artist & Musician
“FLC designed my website in a way that reflects me to a T! The surest test of success—the comments I’ve received regarding the look & feel of every detail.”
Tonda Solomon, Author & Speaker
“The design of our new logo took our mission to the next level—we received so many compliments on the new logo. The package of included uses & fonts was very helpful.”
Mandy Groot
“FLC has truly helped me to shape my brand…to bring my ideas to light in ways beyond what I could have envisioned.”
Kate Magdalena, Recording Artist & Musician
Founder | Creative Director | Lead Designer
Kelly Morris
With a background spanning two decades in marketing, publishing, and the creative arts, Kelly brings a rare blend of strategic insight and refined design sensibility to every project. As the founder and creative director of Franklin Lane Creative, she leads with purpose, partnering with visionary entrepreneurs to create brand identities that are as thoughtful as they are timeless.
Kelly’s experience in the publishing world informs her deep love for editorial design—ensuring every book, from cover to final page, is not only beautifully executed but rooted in clarity, storytelling, and intention. Her passion for branding runs just as deep. To her, a brand isn’t just a logo or a palette—it’s the primary expression of who you are and what you’re here to do. It should reflect your values, speak with clarity, and serve your audience with excellence.
She doesn’t chase trends. She designs with longevity in mind—elevated visual identities that feel as lasting and meaningful as the work they represent. At the heart of her work is a belief in doing everything with integrity, craftsmanship, and care—partnering with clients to take their calling to the next level through design that’s both beautiful and deeply aligned.
Signature Work
Discover our Services
Design Offerings
Crafting brands with heart, soul & class
Custom Brand & Web Design
We guide you through every step of creating or reimagining your brand—from custom logo design to comprehensive style guides—ensuring every detail aligns with your mission and vision. It’s not just about design; it’s about building a brand that speaks with clarity, purpose, and authenticity across all touchpoints.
Designs that Tell your Story
Graphic Design Services
From beautifully crafted books to impactful catalogs, we design print materials that capture your vision and resonate with your audience. Whether it’s telling your story through pages or showcasing your products with precision, every design is infused with purpose, creativity, and exceptional attention to detail.
Crafting brands with heart, soul & class
Custom Brand & Web Design
We guide you through every step of creating or reimagining your brand—from custom logo design to comprehensive style guides—ensuring every detail aligns with your mission and vision. It’s not just about design; it’s about building a brand that speaks with clarity, purpose, and authenticity across all touchpoints.
Designs that Tell your Story
Graphic Design Services
From beautifully crafted books to impactful catalogs, we design print materials that capture your vision and resonate with your audience. Whether it’s telling your story through pages or showcasing your products with precision, every design is infused with purpose, creativity, and exceptional attention to detail.
Franklin Lane Creative
Tailor designed for your business
Intentional, enduring design—never trend-driven, always timeless. At Franklin Lane, every brand is custom-crafted with purpose, precision, and a refined, high-end aesthetic—designed to reflect the heart of your work and stand the test of time.